Did you know the Prius was first Introduced in U.S. 10 years ago this month? The Toyota Prius is the quintessential hybrid vehicle, with its instantly recognizable shape it has become an icon that has transformed the way we look at personal transportation. Yet, Toyota sold barely 5,000 Prius in the U.S. when it was introduced a decade ago. Still, the car became an instant hit with ‘treehuggers’ and electrical engineers alike before going ‘mainstream’ with its second generation in 2004. That was the first year that sales of the iconic hybrid crossed the 100,000 mark.